Given the rapid evolution of the gaming industry and the rising popularity of a hyper-connected, competitive esports version of online gaming, a meta-review of the impact of online competitive gaming…
The exponential growth of esports gives rise to a number of regulatory and governance issues which expose a number of different stakeholders, including vulnerable, young participants, to potential harms. This…
Whilst the economic costs and benefits of mega-events to host cities and countries are well documented, the evaluation and nature of the social impacts of such events are less clear.…
The WADA Code upholds the virtues of procedural fairness. Minimum procedural guarantees have been strengthened under the 2021 WADA Code and the International Standard for Results Management. However, implementation of…
The purpose of this paper is to examine the impact of alcohol sponsorship-linked advertising through esports upon young gaming audiences and how gaming behaviours affect advertising response. Download
Alcohol-linked sponsorship of sport represents a significant and growing investment as a popular strategy for brand communication. The current study confirms a relationship between exposure and hazardous consumption and provides…
With sport scandals reported frequently in the media, it is important to understand how associated stakeholders are affected. In the current work, we investigated the impact of off-field sport scandal…
Concerns surround the association between alcohol advertising and alcohol consumption amongst audiences. Research has examined the link in broadcast sports, yet limited attention is directed towards newer media. This paper…
The practice whereby a non-official sponsor brand attempts to “ambush” an official sponsor’s rights continues to threaten sporting events. A key motivator of the ensuing regulatory response is grounded in…
