Writing

Referred Journal articles

• Kelly, S.J., Derrington, S. & Star, S. (2021) Governance Challenges in Esports and a Reform Agenda for the rise of ‘Sportainment’ International Journal of Sport Policy & Politics (forthcoming).
• Star, S., Kelly, S. (2020) A level playing field in anti-doping disputes? The need to scrutinize procedural fairness at first instance hearings. Int Sports Law J(2020). https://doi.org/10.1007/s40318-020-00176-6
• Kelly, S.J.and Van der Leij, D. (2020), “A new frontier: alcohol sponsorship activation through esports”, Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-03-2020-0101
• Derrington, S., Kelly, S. & Star, S. (2020). The Case for Uniform Loot Box Regulation: A New Classification Typology and Reform Agenda,” Journal of Gambling Issues.
• Mair, J., Chien, M., Kelly, S. & Derrington, S. (2020) Social Impacts of Mega-events: A Systematic Narrative Review and Research Agenda, Journal of Sustainable Tourism.
• Kelly, S.J., Wilks, M., Ryan, A. & Kirby, J.N. (2019). The Role of international immersion in development of compassionate leadership, Compassion Journal, Open Access.
• Westberg, Kate and Kelly, Sarah Jane (2019) Guest editorial. Sport, Business and Management: An International Journal, 94: 313-314. doi:10.1108/SBM-09-2019-113
• Kelly, S.J. & Ireland, M. (2019). The Alcohol-Sport Nexus and How Consumers are Impacted through Sponsorship, International Journal of Sport Communication, 12 (1) 70-103.
• Kelly, S. J., Cornwell, T.B. and Singh, K. (2019). The gladiatorial sponsorship arena: How Ambushing Impacts Memory, Marketing Intelligence and Planning.
• Kelly, S. J., Ireland, M., Mangan, J., & Williamson, H. (2018). Can alcohol sponsorship be diluted by health messaging? Sport in Society, 21(3), 434-451.
• Chien, M.P., S.J. Kelly and C. Gill (2018). Identifying Objectives for Mega-Event Leveraging: A Non-Host City Case, Marketing Intelligence and Planning.
• Kelly, S.J., M. Chien and C. Weeks (2017). “There Goes My Hero Again: Sport Scandal Frequency and Social Driven Response,” Journal of Strategic Marketing, 26 (1), 55-70.
• Kelly, S., Coote, L., Cornwell, T. B., & McAlister, A. (2017). Mellowing Skeptical Consumers: An Examination of Sponsorship-Linked Advertising. International Journal of Sport Communication, 10(1), 58-84.
• Burt, J., McFarlane, K., Humphreys, M., Kelly, S., Weatherall, K. and Burrell, R. (2017), “Brand name confusion: Subjective and objective measures of orthographic similarity,” Journal of Experimental psychology: Applied, 23 (3), 320-335.
• Humphreys, M., Kelly, S., Burt, J., MacFarlane, K., Weatherall, K. and Burrell, R. (2017), How important is the name in determining the probability of falsely recognising a lookalike brand? Psychology, Public Policy and Law, 23 (3), 381-395.
• Humphreys, M., Burt, J., Kelly, S., Macfarlane, K., Weatherall, K. and Burrell, R. (2017). Recognition in context: Implications for trade mark law, Psychological Bulletin Review, 1-8.
• Thompson, Holly, Previte, Josephine A., Kelly, Sarah Janeand Kelly, Adrian
• (2017) Examining alcohol management practices in community sports clubs: A systems approach. Journal of Social Marketing, 7 3: 250-267.
• Kelly, S.J., Alpert, F., Ireland, M. (2017). Alcohol sport sponsorship effects: A field survey test of image transfer and implied endorsement as mediators, Sport in Society.
• Kelly, S.J., Mangan, J., Williamson, H., Does Alcohol Sponsorship in Sports Video Games Influence Alcohol Consumption? (2017). Sport in Society
• Chien, P. M., Kelly, S. J., & Weeks, C. S. (2016). Sport scandal and sponsorship decisions: Team identification matters. Journal of Sport Management, 30(5), 490-505.
• Kelly, S. J., Ireland, M., Mangan, J., & Williamson, H. (2016). It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image. Sport Marketing Quarterly, 25(4), 541.
• Kelly, S.J., Ireland, M., Alpert, F., & Mangan, J. (2015) Young Consumers’ Exposure to Alcohol Sponsorship in Sport, International Journal of Sports Marketing and Sponsorship, 16(2), 83-102
• Kelly, S. J., Ireland, M., Alpert, F., & Mangan, J., (2014) The Impact of Alcohol Sponsorship in Sport Upon University Sportspeople. Journal of Sport Management, 28(4), 418-432
• L. McAlister, S.J. Kelly, M. Humphreys and B. Cornwell “Out with the Old, in with the New: Communication Implications of Changing a Sponsorship Alliance”, (2011) Journal of Advertising, 41 (1), 5-16
• Humphreys, M. B. Cornwell, A.L. McAlister, S.J. Kelly, E. Quinn and K. Murray, (2010) “Sponsorship, Ambushing and Counter-Strategy: Effects Upon Memory for Sponsor and Event,” Journal of Experimental Psychology: Applied, 16 (1), 96-108

Blogs & Opinion Pieces  

• “No more business as usual: in the great reset business schools must lead the way” (2021) The Conversation February.
  • https://www.australiantimes.co.uk/news/no-more-business-as-usual-in-the-great-reset-business-schools-must-lead-the-way/
• “The most thought-provoking research findings of 2020” (2020) Dr Sarah Kelly LinkedIn
  • https://www.linkedin.com/pulse/most-thought-provoking-sports-research-findings-2020-what-kelly/

• “Connecting Passion with Purpose” (2020) UQ Business School https://stories.uq.edu.au/business/sarah-jane-kelly/

• “The state-of-play for Australian sport during COVID-19 and beyond”, (2020) Inside Sport June
• “Selling the Dream: Why Storytelling is the future of professional Sport. (2020) Contact Magazine.

“A Classroom without walls.” LinkedIn (2020)

• Momentum, “Game on: the Ethics of Esports,” May 2019.
• Hype Top 50 magazine on Big Data in Sport (in response to invitation-reach approximately 40,000 globally)
• The Conversation, “We are only starting to figure out the value of sponsoring sports,” January 17, 2018.
• The Conversation, “Esports are taking off and the Commonwealth Games needs to catch up,” April 7^th 2018
• Momentum, “How Alcohol is at the heart of local sport,” March 2018.
• Momentum, “Game on: the Ethics of Esports,” May 2019.
• Contact Magazine “You can’t be what you can’t see: why women’s sport matters”

Referred Conferences

• Meler, Erika, Schull, Dan, Smith, Karl and Kelly, Sarah (2020). How to better embed clinical teaching into practice operations within veterinary teaching hospitals?. In: Vet Down Under Gatton 2020 Conference Proceedings. Vet Down Under, Gatton campus, QLD, Australia, (50-50). 11-13 February 2020.
• Kelly, S.J. and Hayday, E. (2020) Workshop on Esports and Community Egagement/CSR, European Sports Management Association conference, London, UK (now delayed to 2021)
• Kelly, S.J. (2019) Sponsorship Activation through esports:a risky frontier, Australian & New Zealand Marketing Association Conference, Wellington, NZ. (Best paper)
• Meler, E., Schull, D., Smith, C.and Kelly, S. (2018).Can veterinary teaching hospitals be profitable?. In: VetEd DownUnder conference, University of Adelaide, Roseworthy campus. 13-14 February 2018.
• Hassan, Mahmud, Pappu, Raviand Kelly, Sarah (2018).How do new product preannouncements influence brand innovativeness?. In: 2018 ANZMAC Conference Proceedings. Australia New Zealand Marketing Academy Conference, Adelaide, Australia, (576-576). 3-5 December 2018.
• Chien, P. Monica, Kelly, Sarah J., Cornwell, T. Bettina, Ikematsu, Shu, Yamaguchi, Shiroand Motohashi, Naoki (2017).Leveraging the Olympic and Paralympic games: building brand equity for all. In: 2017 American Academy of Advertising Global Conference, Tokyo, Japan, (). 6-8 July 2017.
• Thompson, H., Kelly, S., Previte, J.and Kelly, A. B. (2016).Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees. In: 7th International Conference on Sport in Society, Honolulu, HI, United States, (). 2-3 June 2016.
• Thompson, H.M., Kelly, S., Previte, J., & Kelly, A.B. (3 June 2017). The Experiences of Minors Who Compete in Senior Community Sport Teams: Is Alcohol a Team Socialization Tool? Presentation at the North American Society for Sport Management (NASSM) conference, Denver, Colorado.
• Thompson, H.M., Kelly, S., Previte, J., & Kelly, A.B. (June, 2016). Negotiating alcohol consumption contexts: Juniors playing in senior community sport teams. Presentation at the World Congress of Sociology of Sport, International Sport Sociology Association (ISSA), Budapest, Hungary.
• Thompson, H.M., Kelly, S., & Previte, J. (June, 2016). Understanding What Responsible Alcohol Management means to Community Sport Club Management Committees. Presentation at the Seventh International Conference on Sport and Society, Honolulu, Hawaii. Refereed conference.
• Thompson, H.M. (August, 2015). Invitational presentation. Research in Sport Management and Post-doctoral study. Presentation to Department of Physical Education students. Hong Kong Baptist University, Hong Kong
• Thompson, H.M., Scott,K.M., & Stanway, A.R. (December, 2013). Member perceptions of the role of alcohol in women’s community sport club culture. Presentation at the 11^th Biennial Conference of the Australian and New Zealand Association for Leisure Studies (ANZALS), Melbourne, Australia. Refereed conference.
• Chien, P. Monica, Kelly, Sarah J., Cornwell, T. Bettina, Ikematsu, Shu, Yamaguchi, Shiroand Motohashi, Naoki (2017).Leveraging the Olympic and Paralympic games: building brand equity for all. In: 2017 American Academy of Advertising Global Conference, Tokyo, Japan, (). 6-8 July 2017.
• Doyle, J.P., Kunkel, T., Kelly, S.J., Filo, K., & Cuskelly, G. (2020) Seeing the same things differently: Exploring the unique brand associations linked to women’s professional sport teams. North American Sports Marketing Association Conference,
• Kelly, S.J. and Hayday, E. (2020) Workshop on Esports and Community Engagement/CSR, European Sports Management Association conference, London, UK (now delayed to 2021)
• Kelly, (2019) Sponsorship Activation through esports: a risky frontier (ANZMAC Best Paper in Track) Dec 2019, Wellington, New Zealand
• Doyle, Kunkel, T., Kelly, S.J., Filo, K. & Cuskelly, G., (2020) Exploring the unique brand associations linked to women’s professional sport teams (NASSAM)

Manuscripts under review

• Doyle, J.P., Kunkel, T., Kelly, S.J., Filo, K., & Cuskelly, G.Seeing the same things differently: Exploring the unique brand associations linked to women’s professional sport teams. Journal of Strategic Marketing
• Kelly, S. and Leung, J. The New Frontier of Esports and Gaming: A Scoping Meta-Review of Health Impacts and Research Agenda, Frontiers in Sport
• Kelly, S., Magor, T. and Wright, A. The pros and cons of online competitive gaming: an evidence-based approach to assessing consumers’ wellbeing, Frontiers in Psychology.
• Hassan, Mahmud, Pappu, Raviand Kelly, Sarah. How do new product preannouncements influence brand innovativeness? International Journal of Innovation Management.